Early 2000's, Philippines welcomed a booth in almost every mall that sells waffles for a price that is pretty much close to a jeepney fare. It started to be popular with their signature cheese waffle, next with hotdogs inside and now with fruit fillings. Yea its good. Pang tawid gutom.
But before this waffle store did hit the market, there was Pegi Waffle. The one and only Pegi Waffle. I know your like "Huh? Never heard of such thing." or "Wala naman ganayan sa mall?". Well lemme share it to you...
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| The Classic Belgian Experience |
Pegi Waffle started late 1990's and had stores in famous malls like Shangri-la, Megamall and a lot more.
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| Leige Waffle and Chocolate Waffle |
Their bestseller is the The Liege Waffle, popularly known as the “sugar waffle”. This classic waffle originated from the town of Liege, Belgium. It’s made with pearl sugar which caramelizes when baked.
But my FAVOURITE is their CHOCOLATE WAFFLE. A MUST TRY.
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| Chocolate Waffle |
What's good about Pegi Waffle is that its not to sweet nor to plain neither too soft nor too hard, everything is just right. Pegi focused to their specialities not adding a variety of flavor. So its waffle is still the same in the past, present and fosho in the future. Maybe that's why until now even though they don't have stalls or booths, people crave for them and all efforts to go their location in San Juan.
Why don't they have food stalls or booths anymore?
I was able to asked that and they said its expensive already to rent a spot inside malls.
How do they sell their Waffles? Online? By order? Walk-in?
In my opinion, they don't need to market it that much. Why? Well just for the mere fact that they are the supplier of waffles for STARBUCKS. They supply the Liege Waffle to Starbucks. And for their Chocolate Waffle, they supply it to Fro Yo.
So no need to go all the way to San Juan, you can grab it from the nearest Starbucks or Fro Yo :)
Well yah, having a variety of flavors to choose from is a good. However its not better. Fact proven by Pegi Waffles
PEGI WAFFLE
P. GUEVARRA ST., LITTLE BAGUIO IN SAN JUAN
moN-FRI 9AM-6PM
http://pegiwaffles.com/
